When you start on Instagram as a brand, the first thing you should do is obtaining an extensive base of Instagram followers quickly.
But how do you achieve that?
Shortcuts like buying followers or using bots are no longer viable options since these tactics temporarily increase your follower count without benefiting you in the long run.
You need to remember that only loyal Instagram followers engage with your brand. A fake follower count may inflate your ego, but it won’t help you with the actual purpose.
One of the important reasons one follows a brand profile is the type of content it promotes. In 2020, Instagram influencers with fewer than 15,000 followers had the highest engagement rates, amounting to 3.86%. Lifestyle, music, and photography were the most popular topics for Instagram influencers that year.
It took Instagram 11.2 years to reach the landmark of 2 billion monthly active users worldwide. So, you know now, receiving followers can be a difficult job, as every user is following the same path.
To that end, here are a few tricks to make a difference with your Instagram activities, and stand apart from the rest –
- Make a well-thought-out Instagram marketing approach –
You’ll need a well-thought-out strategy to make the most of any social media platform.
Increasing your Instagram followers is an excellent place to start. However, having many followers isn’t enough to make an Instagram account successful.
Increasing your following should be part of a more extensive strategy that ties to your business strategy and social marketing goals.
Consider why you want to gain more Instagram followers. What do you want to achieve?
You might want to:
- Boost product sales by increasing brand awareness
- Increase the number of visitors to your website
Keeping your Instagram account consistent can help you stay focused on these business-oriented aims.
It will let you tell a captivating brand story that appeals to new profile visitors while also retaining your loyal followers.
- Determine which category of audience you need –
Consider the following questions about the people you’re seeking to reach:
- What are their ages?
- Which city do they belong to?
- What exactly do they do for a living?
- When do they use Instagram, and how do they use it?
- What are their common problems and obstacles?
These are specific research you need to conduct, answering which will assist you in creating the correct type of Instagram content to reach the individuals most likely to follow you on Instagram.
It will also keep you focused on your target audience’s needs, allowing you to continuously produce the type of material that will entice them to stick with you in the long run.
- Create a brand story and aesthetic that is consistent –
Perhaps you want to pique people’s interest by demonstrating how your product is manufactured.
Alternatively, to humanize your brand, offer the viewpoint of one of your employees. For example, if you want to promote your business as aspirational, you could show off your consumers’ lifestyles or accomplishments.
It’s critical to keep a consistent brand personality and look, no matter what you’re trying to accomplish.
At a glance, your posts should be immediately identifiable. Consider your Instagram grid as a single entity.
You can always utilize Instagram Stories to showcase content that doesn’t precisely fit your main feed’s aesthetic.
- Use proper keywords to appear in top searches –
People must first find you on Instagram before they can follow you. On Instagram, only a tiny portion of the text is searchable. In fact, just the name and username fields on Instagram contribute to search results.
Your Instagram handle is your username. It’s a good idea to make it the same as your other social media handles, making it easier for people to locate you.
For example, use your brand name or a version that people are likely to type into a search engine when looking for your company.
Your name can be up to 30 characters long and contain any combination of letters and numbers. Although keyword stuffing is never a smart idea, using your most relevant term in the name field can help enhance discoverability through search.
For example, travel blogger Alex Blue (@thetravelfreak) incorporates the keyword “travel blogger” in his Instagram name, increasing the likelihood that he will be found by those looking for travel material in general and travel writers in particular.
- To reach new users, use relevant hashtags –
The text in your Instagram posts isn’t searchable. However, hashtags show up in Instagram searches. As a result, using hashtags intelligently can be an excellent approach to gaining free Instagram followers.
Including relevant hashtags in your content can help people locate it after conducting a search or clicking on hashtags from another relevant article.
Because Instagram users can follow hashtags, your hashtag-ged content may appear in the feeds of individuals who haven’t yet followed your account.
You can use up to 30 hashtags in an Instagram post, but quality over number is frequently the most effective strategy. Experiment with the number of hashtags you use to see what works best for your account.
#likeforlike, #tagsforlikes, and #followme are all hashtag gimmicks that you must avoid. These can give you a spike in followers for a short time.
But they’ll undoubtedly be bots or people who merely want to be followed back. And that won’t help you grow a meaningful, engaged Instagram audience.
Instead, focus on hashtags that compel people to click and browse your content. For example – #travel, #photography, #travelphotography, #nature, #photooftheday, #travelgram, etc., are some of the successful travel hashtags that have run successfully on Instagram.
- Make your Instagram bio and profile more appealing –
Non-followers account for two-thirds of all Instagram company profile visits. Those new visitors may become free Instagram followers if your bio and profile persuade them to do so. However, if your profile is vague, incomplete, or unpleasant, they will not do so.
Your profile includes your website (a clickable link) and your bio, and your name and username.
Make the most of your bio’s 150 characters to explain your business identity and convince new visitors to follow you. What can they expect in terms of content?
If you have a professional account, add more information to your profile, such as your contact information, business type, and location.
These are the most guaranteed strategies that will usher in excellent results. So, follow these tricks to make a difference with great content every day!
Author Bio – John Harris is a social media analyst from New York. He also extends assignment help as a paper writer to students pursuing social media marketing through Allessaywriter. Besides being a voracious reader, John loves to bake.